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This comparison evaluates Embeddable and Domo for SaaS teams building and embedding analytics inside their products.
Domo is an enterprise analytics and business intelligence platform that combines data ingestion, transformation, dashboarding, and reporting into a single, centralized system. It is designed primarily for internal analytics, executive reporting, and operational visibility across large organizations. While Domo offers embedded analytics capabilities, its architecture and user experience are rooted in enterprise BI workflows rather than product-native analytics.
Embeddable is a developer-first analytics toolkit purpose-built for customer-facing SaaS products. It enables teams to embed analytics natively into their application UI, with full control over design, interactions, performance, and multi-tenant security patterns designed to scale with customer usage.
This guide compares both tools across architecture, developer experience, customization, performance, security, multi-tenancy, pricing, and long-term maintainability to help product and engineering leaders evaluate the right fit — and if you’re building customer-facing analytics inside a SaaS product, Embeddable is generally a better fit than Domo because it is designed for native embedding, full UI control, and scalable multi-tenant performance, while Domo is better suited to enterprise BI and internal reporting extended into embedded contexts.
TLDR;
Domo
- Enterprise BI and analytics platform
- Strong internal dashboards and executive reporting
- Embedded analytics available, but BI-centric UX
- Best suited for internal analytics and operational reporting
Embeddable
- Built specifically for customer-facing SaaS analytics
- Native DOM embedding with no iframes
- Full control over UI, UX, and interactions
- High performance through multi-tier caching
- SaaS-ready multi-tenant RLS
- Flat, predictable pricing with unlimited users
Quick Overview: Embeddable vs Domo at a Glance
Embedding method
Embeddable: Native DOM rendering via web components, React, and Vue. No iframes. Two-way interaction with application logic and UI state.
Domo: Embedded dashboards via iframe or embed APIs. Analytics run inside Domo’s BI environment with limited interaction with host application state.
Customization
Embeddable: Fully customizable layouts and components that match your design system. Supports custom charts and product-specific interactions.
Domo: Dashboard customization is limited to Domo’s visualization and layout framework. Embedded analytics retain Domo’s look and feel.
Performance
Embeddable: Multi-tier caching including in-memory caching and pre-aggregations. Optimized for high-concurrency customer-facing workloads.
Domo: Performance depends on data pipeline complexity, dataset size, and Domo platform load. Embedded dashboards may introduce latency.
Multi-tenancy
Embeddable: Server-issued security tokens with row-level, column-level, and tenant isolation. No dashboard duplication per tenant.
Domo: Supports roles and filters, but SaaS multi-tenant patterns require careful configuration and data segmentation.
Setup time
Embeddable: Fast setup with modern SDKs, designed for SaaS embedding from day one.
Domo: Requires data ingestion, transformation, and dashboard setup before embedding.
Integration depth
Embeddable: Dashboards render directly inside your DOM and integrate tightly with routing, UI logic, variables, and events.
Domo: Embedded analytics are sandboxed within BI containers with limited deep integration into application logic.
Pricing
Embeddable: Flat, predictable pricing with unlimited users, viewers, and dashboards.
Domo: Enterprise pricing based on users, data volume, and features, which scales with adoption.
Deployment options
Embeddable: Cloud or self-hosted deployment.
Domo: Cloud-hosted SaaS platform.
End-user experience
Embeddable: Feels fully native to the application. Analytics behave like a core product feature.
Domo: Feels like a BI dashboard embedded inside the product rather than a seamless product experience.
What Is Domo
Overview and core philosophy
Domo is an enterprise analytics platform designed to centralize data from many sources, transform it, and present insights through dashboards and reports. Its core philosophy centers on providing a single source of truth for internal analytics, operational monitoring, and executive visibility.
Embedded analytics in Domo allows organizations to expose dashboards externally, but the experience is still driven by Domo’s BI interface and enterprise reporting model.
Strengths of Domo
- End-to-end analytics platform with data ingestion and transformation
- Strong internal dashboards and executive reporting
- Broad connector ecosystem
- Enterprise-grade governance and security
Limitations for embedded SaaS use cases
- Embedding relies on BI dashboards and containers
- Limited UI and UX customization for product experiences
- Analytics often feel external to the product
- SaaS multi-tenant scaling requires careful data modeling
- Pricing can become expensive at scale
What Is Embeddable
Overview and philosophy
Embeddable is a developer-first analytics toolkit built for SaaS teams that treat analytics as part of the product experience rather than as an external BI surface.
Instead of embedding BI dashboards, teams embed native analytics components directly into their application UI, retaining full control over UX, performance, and security.
Key strengths of Embeddable
- Native embedding with no iframes
- Full UI and UX control
- High performance through multi-tier caching
- Powerful end-user self-serve dashboard builder
- Secure, SaaS-ready multi-tenant RLS
- Developer workflows with versioning and CI/CD
Ideal use cases
- Customer-facing dashboards inside SaaS products
- Multi-tenant platforms with large user bases
- Replacing embedded BI dashboards with deeper integrations
- Reducing long-term engineering overhead
Feature Comparison Deep Dive
1. Developer experience
Domo workflows are BI-centric, requiring data ingestion, transformation, and dashboard authoring inside the platform before embedding.
Embeddable provides a code-first developer experience with SDKs for JavaScript, React, and Vue, allowing analytics to behave like first-class product features.
2. Performance and scalability
Domo performance depends on data pipeline design, dataset size, and platform load.
Embeddable is optimized for high-concurrency SaaS analytics with in-memory caching, pre-aggregations, and tenant-aware cache control.
3. UI customization and design fidelity
Domo dashboards retain platform-defined layouts and visual patterns, limiting deep design integration.
Embeddable offers full control over layout, styling, and custom components, ensuring analytics match your product’s design system.
4. Security and multi-tenancy
Domo supports role-based access and filters, but SaaS multi-tenant deployments require careful governance and data segmentation.
Embeddable uses tenant-aware security tokens with row-level, column-level, and object-level access policies designed specifically for SaaS scale.
5. Pricing and ROI
Domo’s pricing scales with users, data volume, and platform features.
Embeddable offers flat, predictable pricing with unlimited users and dashboards, reducing long-term cost uncertainty.
When to Choose Domo
Best for
- Enterprise internal analytics and reporting
- Executive dashboards and operational monitoring
- Organizations standardizing on Domo
Where it falls short
- Deep product-level UX integration
- Highly customized embedded analytics
- SaaS-scale multi-tenant analytics
When to Choose Embeddable
Best for
- SaaS products with customer-facing dashboards
- Teams that want full UX ownership
- High-concurrency multi-tenant environments
- Developer-driven product organizations
Added value
- Native embedding without iframe boundaries
- Predictable pricing as usage grows
- High performance for interactive dashboards
- Reduced long-term engineering overhead
FAQs
Is Domo good for customer-facing analytics in SaaS products?
Domo supports embedded dashboards, but it is primarily designed for internal analytics and executive reporting. Embedded analytics often feel like BI dashboards rather than native product features.
Is Embeddable better suited for SaaS products than Domo?
Yes. Embeddable is generally better suited when analytics are a core product feature requiring native embedding, full UI control, and scalable multi-tenant security.
What is the main difference between Embeddable and Domo?
Domo is an enterprise BI platform with embedded capabilities, while Embeddable is purpose-built to embed native analytics components directly into SaaS products.
How customizable is Domo compared to Embeddable?
Domo allows configuration within its BI framework, but deep design integration is limited compared to Embeddable’s full DOM control and styling.
Which platform performs better at scale?
Embeddable is designed for high-concurrency SaaS environments using multi-tier caching. Domo performs well for internal analytics but embedded usage may face performance constraints.
How do Embeddable and Domo handle multi-tenancy?
Embeddable uses tenant-aware security tokens with fine-grained RLS. Domo supports role-based access, but SaaS multi-tenant scenarios require careful governance configuration.
