Winner of the 'Embedded Analytics Solution of the Year 2024' at the Data Breakthrough Awards.

Concept X

Concept X

Super nice with a new (and better) way of creating dashboards for our users.

Emil Hein

Senior Software Developer

Project Overview

Emil and the team were looking to replace their custom-built analytics solution, which used Echarts and chart.js in Vue.js.

To begin with they wanted to build an internal facing dashboard to showcase key KPI's around their business - this was mostly reporting/financial data. After which they set out to build a customer facing version that only shows the individual customers data.

How Concept X chose Embeddable

The team explored both of a custom build, and implementing embedded analytics through a traditional BI solution.

They aimed to find an approach that allowed them to customize all the dashboards they had access to via a BI system (e.g. Tableau, Grafana and Superset), however they did not want to have to go down the custom-build route as it would require them to change the source code of the application every time a little change to the dashboards had to be made.

Like many others, they were not well-served by the 'build vs. buy' options available and needed something to get the best of both worlds.

After discovering Embeddable, the value of the new approach became clear: "[It] looked like a new way of doing it, that luckily supported our recently chosen Druid database"

After exploring further, the team decided to work with Embeddable for three main reasons:

  • UX and UI that feels completely native in their application
  • Robust user access & security features
  • And a pricing model that works for them

Business Impact

Emil highlighted the two biggest business impacts from working with Embeddable:

Faster building & iterating

"It gives a way faster experience when building dashboard that fits into our own application."

Improved end-user experience

Concept X have used Embeddable to create a self-serve end user experience, enabling their end users to curate their own views of the dashboards. Emil noted that "for end users its a better and prettier frontend than previously."

Concept X's Bespoke Analytics Experience

About Concept X

Nordic advertising wizards, Concept X work with companies like Nike, Samsung, Playstation, Coca Cola and Carlsberg to deliver engaging and highly performant digital advertising to their audiences.

Connected to

Apache Druid

Tech Stack

Vue.js & React.js