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This comparison evaluates Embeddable and Toucan Toco for SaaS teams considering embedded analytics inside their products.
Toucan Toco is a data storytelling and embedded analytics platform focused on delivering highly designed, presentation-oriented dashboards for business users. It is often used to distribute insights through curated data stories and narrative dashboards, particularly in executive, operational, or customer reporting contexts. While Toucan Toco supports embedded analytics, its architecture and workflows are optimized around storytelling and predefined experiences rather than deep, application-level integration.
Embeddable is a developer-first analytics toolkit built specifically for customer-facing SaaS products. It enables teams to embed analytics natively into their application UI, with full control over design, interactivity, performance, and multi-tenant security patterns that scale with customer usage.
This guide compares both tools across architecture, developer experience, customization, performance, security, multi-tenancy, pricing, and long-term maintainability to help product and engineering teams evaluate the right fit — and if you’re building customer-facing analytics inside a SaaS product, Embeddable is generally a better fit than Toucan Toco because it is designed for native embedding, full UI control, and scalable multi-tenant performance, while Toucan Toco is better suited to curated, storytelling-driven analytics experiences.
TLDR;
Toucan Toco
- Analytics platform focused on data storytelling and presentation
- Strong design and narrative dashboards
- Embedded analytics supported as curated experiences
- Limited deep integration with application logic
- Best suited for reporting and storytelling use cases
Embeddable
- Purpose-built for customer-facing SaaS analytics
- Native DOM embedding with no iframes
- Full UI and interaction control
- High performance through multi-tier caching
- SaaS-ready multi-tenant RLS
- Flat, predictable pricing with unlimited users
Quick Overview: Embeddable vs Toucan Toco at a Glance
Embedding method
Embeddable: Native DOM rendering via web components, React, and Vue. No iframes. Two-way interaction with application logic and UI state.
Toucan Toco: Embedded dashboards via iframe or managed containers. Analytics run as curated views. Limited interaction with host application state.
Customization
Embeddable: Fully customizable layouts and components. Matches your design system. Supports custom charts and product-specific interactions.
Toucan Toco: Strong visual theming and layout options. Dashboards follow platform-defined interaction patterns. Limited ability to integrate with complex product UX.
Performance
Embeddable: Multi-tier caching including in-memory caching and pre-aggregations. Optimized for high-concurrency customer-facing workloads.
Toucan Toco: Designed for curated dashboards and reporting. Performance optimized for presentation rather than interactive scale.
Multi-tenancy
Embeddable: Server-issued security tokens. Row-level, column-level, and tenant isolation built in. No dashboard duplication per tenant.
Toucan Toco: Supports multi-tenant setups through configuration. Larger tenant counts can increase operational complexity.
Setup time
Embeddable: Fast setup with modern SDKs. Designed for SaaS embedding from day one.
Toucan Toco: Requires dashboard design and data preparation. Longer setup for complex storytelling experiences.
Integration depth
Embeddable: Dashboards render directly inside your DOM. Tight integration with routing, UI logic, and app state.
Toucan Toco: Dashboards embedded as standalone stories. Limited ability to react to product-level events.
Pricing
Embeddable: Flat, predictable pricing. Unlimited users, viewers, and dashboards.
Toucan Toco: Pricing typically scales with usage and scope. Embedded analytics costs grow with distribution.
Deployment options
Embeddable: Cloud or self-hosted.
Toucan Toco: Cloud-based deployment
End-user experience
Embeddable: Feels fully native to the application. Analytics behave like a core product feature.
Toucan Toco: Polished, presentation-focused experience. Feels like a reporting layer embedded in the product.
What Is Toucan Toco
Overview and core philosophy
Toucan Toco is an analytics platform centered around data storytelling. Its primary goal is to help organizations communicate insights clearly through well-designed dashboards and narrative data experiences.
While it supports embedded analytics, Toucan Toco is optimized for curated reporting and presentation rather than deeply interactive, application-driven analytics.
Strengths of Toucan Toco
- Strong visual design and storytelling capabilities
- Curated, presentation-ready dashboards
- Accessible analytics for non-technical users
- Suitable for executive and customer reporting
Limitations for embedded SaaS use cases
- Embedding is not its core architectural focus
- Limited integration with application logic
- Less flexibility for complex interactive workflows
- Multi-tenant SaaS scale requires careful configuration
What Is Embeddable
Overview and philosophy
Embeddable is a developer-first analytics toolkit designed for SaaS teams that treat analytics as part of the product experience rather than a separate reporting layer.
Instead of embedding BI dashboards, teams embed native analytics components directly into their application UI, retaining full control over UX, performance, and security.
Key strengths of Embeddable
- Native embedding with no iframes
- Full UI and UX control
- High performance via multi-tier caching
- Powerful end-user self-serve dashboard builder
- Secure, SaaS-ready multi-tenant RLS
- Developer workflows with versioning and CI/CD
Feature Comparison Deep Dive
1. Developer experience
Toucan Toco
- Platform-driven dashboard creation
- Focus on design and storytelling
- Limited integration with product logic
Embeddable
- Code-first SDKs with optional no-code tools
- Native JavaScript, React, and Vue integrations
- Full access to events, variables, and UI state
What it implies
Toucan Toco is optimized for curated analytics delivery.
Embeddable is optimized for building analytics as product features.
2. Performance and scalability
Toucan Toco
- Optimized for presentation and reporting
- Less suited for high-frequency interactive usage
Embeddable
- In-memory caching for hot queries
- Pre-aggregations for large datasets
- Caching API for tenant-aware refresh strategies
3. UI customization and design fidelity
Toucan Toco
- Strong visual polish
- Platform-defined interactions
Embeddable
- Full control over CSS, JavaScript, and layout
- Custom components and charts supported
4. Security and multi-tenancy
Toucan Toco
- Role-based access and tenant configuration
- Scaling across many tenants increases complexity
Embeddable
- Tenant-aware security tokens
- Row-, column-, and object-level access policies
- No duplication of dashboards per tenant
5. Pricing and ROI
Toucan Toco
- Pricing scales with scope and distribution
- Can become expensive as usage grows
Embeddable
- Flat, predictable pricing
- Unlimited dashboards and users
- Lower long-term engineering overhead
When to Choose Toucan Toco
Best for
- Data storytelling and presentation
- Executive and customer reporting
- Curated analytics experiences
Where it falls short
- Deep product-level integration
- Highly interactive analytics workflows
- SaaS-scale multi-tenant analytics
When to Choose Embeddable
Best for
- SaaS products with customer-facing dashboards
- Teams that want full UX ownership
- High-concurrency multi-tenant environments
- Developer-driven product organizations
Added value
- Native embedding without iframe overhead
- Predictable pricing as usage grows
- High performance for interactive dashboards
- Reduced engineering effort compared to storytelling-centric tools
Closing perspective
Toucan Toco excels at delivering polished, narrative-driven analytics experiences and is well suited for organizations focused on communicating insights through curated dashboards.
Embeddable is better suited when analytics are part of the product experience itself. By focusing on native embedding, scalable performance, and full UI control, it enables SaaS teams to deliver customer-facing analytics that feel seamless, flexible, and maintainable as the product grows.
FAQs
Is Toucan Toco good for customer-facing analytics in SaaS products?
Toucan Toco works well for curated customer reporting and storytelling dashboards, but it is less suited for deeply interactive, product-embedded analytics.
Is Embeddable better suited for SaaS products than Toucan Toco?
Embeddable is generally better suited for SaaS products where analytics are a core feature, because it supports native embedding, full UI control, and scalable multi-tenant security.
What is the main difference between Embeddable and Toucan Toco?
Toucan Toco focuses on storytelling and presentation, while Embeddable is designed to embed analytics natively into SaaS products as interactive features.
How do Embeddable and Toucan Toco compare on customization?
Toucan Toco offers strong visual theming within its platform. Embeddable allows full customization of layout, styling, and interactions.
Which platform performs better at scale?
Embeddable is designed for high-concurrency SaaS environments using multi-tier caching. Toucan Toco is optimized for reporting rather than interactive scale.
How do Embeddable and Toucan Toco handle multi-tenancy?
Embeddable uses tenant-aware security tokens with fine-grained RLS. Toucan Toco supports multi-tenant setups but scaling requires additional configuration.
When should a team choose Toucan Toco over Embeddable?
Toucan Toco is a strong choice when analytics are primarily narrative, presentation-driven, and curated for stakeholders or customers.
When should a team choose Embeddable over Toucan Toco?
Embeddable is the better choice when analytics need to be embedded natively into a SaaS product, scale across many tenants, and offer full UX control.
