Cakewalk

Project Overview

Gonzalo and his team were looking to integrate interactive dashboards in Cakewalk, to help their customers understand their SaaS usage landscape.

‍

The dashboard views needed to highlight how teams use different work apps, identify unused licenses, track compliance (e.g. certifications, server locations), and offer app-level insights into usage across the organization.

‍

Gonzalo noted that:

"Having this type of analytics was a highly requested feature from our customers, but their needs varied widely."

‍

This meant that they needed a tool that could enable them to quickly iterate and manage their charts and dashboards, whilst delivering bespoke value -- something that would have cost them too much engineering time to manage if they opted to build in-house.

‍

How Cakewalk chose Embeddable

Gonzalo and the team set out to find a tool to help them deliver their customer-facing analytics project with their three most important decision-making factors being:

• The UX/UI needed to feel native in their app
• It had to be easy to use
• With robust security & user access controls

‍

Based on these requirements, they assessed multiple solutions on the market, and selected Embeddable as their preferred solution.

"Embeddable gave us exactly what we needed in a straightforward way. We have a separate database per customer, and Embeddable made it easy to generate dashboards dynamically in a generic, natural way."

‍

Gonzalo was delighted with the decision, and with the wrap-around support that enabled him and his team to meet their project objectives.

"Adapting the look and feel to match our UI was also seamless, making the dashboards feel fully native. Additionally, the customer success team was incredibly helpful throughout the implementation process, quickly resolving any issues and supporting us every step of the way."

‍

‍Business Impact

The team can now deliver customer value in minutes

Using the Embeddable dashboard builder, with their charting components styled using their design system and visual language, they are able to iterate much faster.

"With Embeddable, we’re able to launch and customize new dashboards in minutes, making it easy to quickly respond to customer requests for new insights."

‍

Asked about the experience of using the dashboard builder, Gonzalo said:

"Super simple, we get things done in minutes."

‍

Improved developer and customer satisfaction

Across the team, there have been new efficiencies in the ways of working, ultimately creating a lot of value for Cakewalk and their customer-base.

"This flexibility has improved our responsiveness, reduced engineering involvement, and empowered our product and design teams to own the look and feel of the dashboards, all of which have had a strong positive impact on customer satisfaction and internal efficiency."