Metabase Pricing: How Much Does Metabase Cost in 2025?

Metabase is a business intelligence and embedded analytics tool that stands out in the crowd for a few things. It offers fully managed cloud deployment, it's open source, it has transparent pricing and seemingly similar costs for BI and embedded analytics.

If you've ever wondered how much Metabase really costs, this is the right blog for you.

Try the better (and more affordable) Metabase alternative. Get access to Embeddable today.

Metabase pricing plans explained

Metabase has one free and three paid plans. No matter if you want to share dashboards internally or embed them into your app or website, prices remain the same.

Depending on what you want to visualize and embed, how many users you have and what kind of customer support you need, and other factors, you can choose one of the following plans.

• Open source: Free (self-hosted only)
• Starter: $85/month (includes five users) + $5/month per additional user
• Pro: $500/month (includes 10 users) + $10/month per additional user
• Enterprise: Custom pricing, starting at approximately $15,000/year

Open source plan

Pricing: $0 (free) – you host Metabase yourself on your own servers.

Features included

The Open Source plan provides the core Metabase functionality for BI:

• Core BI capabilities: All basic Metabase features for querying data, creating visualizations, and building dashboards are available. There are no artificial limits on the number of charts or dashboards you can create​.
• All data connectors: You can connect to any of Metabase’s officially supported databases or community-built connectors without restriction.
• Static embedding (with watermark): You can embed charts or dashboards in other applications in a static, view-only form, but a “Powered by Metabase” branding badge is required on the embedded content​.
• Self-hosted deployment: You manage the infrastructure. This gives full control over the environment but also means you’re responsible for setup, updates, and maintenance.
• Community support: Support is provided via the community forum and documentation. There is no official SLA or direct support channel to Metabase’s team on this free tier​.

Limitations

As a free edition, Open Source lacks many advanced or enterprise features:

• No official support: You won’t have direct email or on-call support from Metabase (rely on community help)​.
• Manual maintenance: You must handle installing updates, patches, scaling the server, backups, etc., on your own.
• No advanced admin & security features: Single Sign-On (SSO) integrations (e.g., SAML, LDAP), granular permissions like row-level security, and other enterprise-grade controls are not available in this tier.
• Limited embedding options: Only static embedding with the Metabase watermark is available - you cannot remove the "Powered by Metabase" logo, nor enable interactive embedded analytics for your end-users.
• No white-labeling or customization: You cannot customize the Metabase UI branding (colors, fonts, custom domain) in the Open Source edition – the interface and any embeds will carry Metabase’s default branding.

Open Source is great for getting started with Metabase’s core BI features or for internal teams on a budget, but it doesn’t include advanced capabilities for embedding or enterprise security/compliance.

Starter plan

Pricing: $85 per month (billed monthly), which includes five users, plus $5 per month for each additional user beyond the first 5. (If paid annually, it’s $918/year plus $54 per extra user​)

Features included

Starter is essentially the Metabase open-source edition delivered as a service, with cloud hosting and support:

• Managed hosting: Metabase runs and manages the application for you in their cloud. Your Metabase instance is deployed on a fast, secure cloud infrastructure, and the Metabase team handles upgrades, patches, backups, and monitoring​. You can choose the region where your instance is hosted for performance or compliance needs​.
• Core Metabase features: Starter includes everything in the Open Source tier (all the core BI functionality, unlimited charts/dashboards, all data source connectors, etc.)​. You’re not missing any standard BI features by using Starter – it’s the full Metabase experience, just hosted for you.
• Static embedding (with watermark): Like the free tier, Starter supports embedding charts or dashboards in a static manner with the “Powered by Metabase” badge displayed​.
• Email support: Starter comes with 3-day email support from the Metabase team​.
• Cloud-only deployment: The Starter plan is only offered as a cloud-hosted service (no self-host option at this tier)​. This is ideal if you don’t want to manage servers, but not an option if your policy requires on-premise solutions.

Limitations

Starter is great for small teams or initial deployments, but it intentionally leaves out advanced features found in Pro:

• No interactive embedding: You still cannot offer interactive embedded analytics to end-users on Starter. Embeds will carry the Metabase branding and won’t allow end-users to explore or drill into data (that requires Pro)​.
• No SSO or advanced permissions: Starter does not include enterprise authentication integration or granular row/column permissions. For example, you can’t integrate with SAML/SSO or use Metabase’s data sandboxing for row-level security on this tier​.
• No white-labeling: The UI and embedded content will have Metabase branding. You cannot remove the watermark or customize the appearance on Starter​.
• Support is limited: While you do get official support, it’s standard tier (multi-day response). You won’t have the faster SLA or dedicated support engineer that comes with Enterprise​.
• User limit costs: This isn’t a functional limitation, but note that if your team grows beyond 5 users, the cost will increase by $5 per user. At some point (if your team is large), it might become more cost-effective to consider Pro due to higher included users and advanced features.

Starter is ideal if you want a hassle-free, hosted Metabase with basic embedding and all core features and your team or app has relatively simple needs. It bridges the gap between the free do-it-yourself model and the fully featured enterprise-grade platform, but does not include the more advanced embedding and security options.

Pro plan

Pricing: $500 per month (includes 10 users) + $10 per additional user per month​. Annual billing is $5,400/year + $108 per extra user/year (approximately a 10% discount)​. This plan can be used via Metabase Cloud or self-hosted with a purchased license.

Features included

The Pro plan includes everything in Starter and adds a suite of advanced features useful for larger teams, compliance requirements, and embedded analytics capabilities:

• Single Sign-On (SSO) integration: Pro supports integration with enterprise authentication systems. You can hook up SAML 2.0, LDAP, or JWT for SSO and even automate user provisioning via SCIM​.
• Granular permissions & security: Pro introduces Data Sandboxing (column and row level permissions)​. This means you can restrict which data each user or group can see at the database row level or specific columns – useful for multi-tenant analytics or enforcing data privacy. You also get fine-grained permission controls to enable user group mapping.
• Interactive embedding: One of the biggest upgrades in Pro is the ability to do interactive embedding of Metabase in other applications​. Instead of just static charts, you can embed live charts and even entire Metabase explorations with the ability for end users to filter data, drill through details, or use the query builder within the embedded context. Essentially, Pro lets you offer a self-service analytics experience inside your own product. All “Powered by Metabase” badges are removed in Pro.
• White-label customization: You can fully white-label the Metabase UI to match your brand. Pro allows custom colors, fonts, and even a custom domain for your Metabase instance​. This is valuable if Metabase is customer-facing (embedded in your app) and you want a seamless look and feel and adjust Metabase to your platform.
• Multi-tenant support: The Pro edition is designed to leverage multi-tenant scenarios for SaaS companies that embed analytics for their customers. Features like sandboxing combined with SSO group mapping allow you to isolate each tenant’s data securely​. You can run secure, private instances or segregated data schemas so that each client sees only their data in a shared Metabase environment.
• Staging / dev environments & version control: Pro provides tools for maintaining multiple Metabase environments (e.g., a staging instance for testing dashboards/queries before pushing to production). It supports content migration and versioning via the Serialization feature​, letting you track changes to dashboards or models and move them between environments safely.
• Performance tuning (caching): You gain control over query caching policies in Pro. You can set granular caching rules to speed up dashboards and manage how long results are cached​. This helps keep your Metabase instance fast for end-users, even with heavy usage.
• Usage analytics: Metabase Pro includes a Usage Analytics dashboard that shows how your instance is being used – for example, which dashboards are most viewed, or how often questions are run​. This insight can help admins understand adoption and identify popular data or potential performance issues.
• Embedding SDK: For developers, Pro offers an Embedded Analytics SDK (software development kit) for React​. This toolkit makes it easier to integrate and control Metabase embedded components in your own web application, providing “seamless in-app reporting” with fine control over the embedding experience​
• Deployment flexibility: Pro can be used on Metabase’s cloud or self-hosted on your infrastructure​. If self-hosting, you’ll get a license key from Metabase to unlock the Pro features in your instance. This flexibility means you can stick with on-premise deployment if required without sacrificing the advanced features.
• Support: Support is the same as Starter – standard email support with a few days turnaround.(Enterprise is needed for faster SLAs.) However, Pro customers do have a formal support channel to Metabase for any issues that arise.

Limitations

Pro is feature-rich, and for many companies, it covers all of their needs. There are only a few things reserved for Enterprise:

• Support SLA: Pro’s support, while official, is not as fast or personalized as Enterprise. You won’t have a designated support engineer, or you don't have a guarantee that someone from the team will respond quickly to your questions.
• No included professional services: Pro doesn’t automatically include training or consulting services. Enterprise pricing plans can optionally add these services if you need hands-on assistance or custom solutions​.
• Standard user pricing: If you have very large numbers of users, Pro’s per-user pricing could become costly. Enterprise can negotiate custom pricing that might be more cost-effective at scale​. (For example, if you are embedding Metabase in a product with thousands of end-users, an Enterprise agreement might lower the cost per user).
• No single-tenant cloud or special deployments: Pro in Metabase Cloud runs on a multi-tenant cloud (your data is isolated, but the service is shared). Enterprise offers options like an air-gapped or single-tenant hosted instance for extra security​. So if you need a completely isolated environment managed by Metabase (or other bespoke infrastructure accommodations), that’s only on Enterprise.

Pro is aimed at organizations that need serious analytics power – including full embedding capabilities and stringent security – without jumping to a custom enterprise contract. It includes the most advanced features out of the box and is often the best value if you need interactive embedding or SSO but don’t require the highest level of support and services.

Enterprise plans

Pricing: Custom, starting at ~$15,000/year​

You can negotiate these plans with Metabase’s sales team. The entry-level price is around $15k annually, but costs can be higher depending on the scale (number of users or embeds) and any add-on services you require.

Features included

Enterprise includes everything in Pro, plus additional support, services, and flexibility for large-scale deployments:

• Priority support & SLAs: Enterprise customers get priority handling of support issues. You are typically assigned a named customer success engineer who is familiar with your implementation, and you get a 1-day email response SLA (or better) for support inquiries​.
• Help with procurement and compliance: Metabase acknowledges that larger companies have thorough procurement, legal, or security review processes. These plans come with assistance during procurement – the Metabase team will help address security questionnaires, compliance requirements, or other paperwork needed to get Metabase approved in your org​. This can smooth out the process of adopting Metabase in an enterprise setting.
• Custom user pricing options: Unlike the fixed per-user pricing of Starter/Pro, Enterprise agreements can include custom pricing models to accommodate a large number of users or application end-users​. For instance, if you are embedding Metabase in a product with thousands of customers, Metabase can work out a pricing arrangement (e.g., volume discounts or unlimited end-user pricing) as part of the contract.
• Air-gapped & special deployment options: For maximum security, Enterprise offers the option of air-gapped or single-tenant deployments​. An air-gapped deployment means your instance can run in an isolated environment with no external internet access – useful for highly sensitive data or on-premise scenarios.
  Single-tenant hosting means Metabase can host your instance in isolation (your own dedicated servers or cloud instance), rather than the standard shared cloud cluster. These options ensure compliance with strict security or regulatory requirements that some enterprises have.
• Professional services: These plans can include add-ons for Professional Services​. This might involve training sessions for your team, assistance with setting up data models, custom feature development, or other consulting-like services to help you get the most out of Metabase. Essentially, you have the option to get experts to assist beyond just break-fix support.
• Everything in Pro, with no additional feature restrictions: Enterprise doesn’t unlock new product features beyond what Pro offers – rather, it provides the same feature set as Pro (interactive embedding, white-labeling, SSO, etc. all included) but with the enhanced support and flexibility as described.
  One slight addition is that Enterprise explicitly supports massive scale deployments; for example, if you needed to deploy Metabase in multiple regions or want custom arrangements, the Enterprise plan would handle that through the partnership with Metabase’s team.

Limitations: Being the top tier, Enterprise doesn’t have feature limitations per se. The considerations here are more about fit:

• Enterprise is higher cost and likely overkill for small teams or simple deployments. It’s geared towards organizations that need guaranteed support or have a large scale of users/embedded analytics.
• It requires engaging with Metabase’s sales and legal process – unlike the self-service Starter/Pro signups, Enterprise involves a contract. So it’s best for companies prepared for an enterprise software procurement process.
• If you don’t need the extra support or custom deployment options, the Pro plan might be sufficient and more cost-effective. Enterprise’s value is in personal support and flexibility; the core software capabilities are the same as Pro.

Enterprise is built for companies that want a partnership with Metabase – ensuring the tool fits into their enterprise environment with proper support, possibly custom terms, and help in implementation. It’s the plan to choose if analytics is mission-critical and you have requirements that go beyond the out-of-the-box offerings (whether in terms of scale, security, or support).

Metabase storage

You can use Metabase to visualize data and use their own database. You can upload data from your own spreadsheets or CSV files, and you'll pay $35 per month for 500K stored rows or $70 per month for 1M stored rows.

If you need Metabase for internal reporting and you don't already have a database, this can be an interesting option, provided you trust Metabase's security. For an embedded use case, you're better off going with a standalone database.

Conclusion

Metabase is a good deal if you're looking for an internal reporting tool - especially if you are happy to self-host it. But even then, the customization options, visualizations and integrations pale in comparison to the big BI players. And for embedded analytics, it's only affordable for businesses that don't have many users.

As you grow your user base, the pressure to switch from Metabase will grow, too. If you have more than 1,000 users and you need a package with all the good features, you're looking at $10,000 per month just for licenses.

Looking for an embedded analytics tool with pricing that makes more sense?

Get access to Embeddable today.